When a platform like Merch by Amazon comes into existence, new tools and services are bound to emerge. Developing a “first to market” product is usually a great way to solidify yourself as the defacto “best tool” for that particular platform.
For example, you’ve probably heard of Merch Informer, Pretty Merch, and Merch Buddy. Those were all the “first” products created in their respective categories. Merch Informer dominated the t-shirt research market, Pretty Merch dominates analytics, and Merch Buddy streamlines and simplifies the t-shirt uploading process.
But, being first to market doesn’t always mean you are the best. When I created MerchReadyDesigns, I wasn’t the first to market. I just did it better than everyone else at the time.